"Yeah, That's Probably an Ad" is such a perfect name for Adweek's new podcast. Casually discussing all things advertising, design and tech, it's definitely worth a listen. In considering a design, I wanted something super bold, almost obnoxious, but also somewhat subtle in terms of the typography. The letters almost blend into the background, but at the same time are bursting through to another dimension. Also had to have a nod to Helvetica, a classic advertising typeface.