Passages: Identity System

Passages is a non-profit organization that brings Christian students on life-changing trips to Israel. I participated in the first pilot trip in 2016, identified the need for brand identity and offered to help. Developing the brand from the ground up, I partnered as lead designer until 2019, creating a robust identity system (digital and print) that continues to serve the program as they send thousands of students each year and have become an industry leader.

The organization required countless digital and print deliverables, with the primary audience catering towards Gen Z college students, and secondarily to potential backers of the program. For three years, we developed a 50-70 page quality magazine, sent to donors, beautifully displaying the season's student highlights and stats.

Within the primary brand system, we developed multiple sub-brand systems to be used for various initiatives and media channels.

For longevity of the brand system, I developed a robust standards document that can be referred to continually. The brand continues to utilize these standards and designs, even as it grown exponentially and continues to send thousands of students each year.

Concept and program development
Scott Philips, Jeremy Rivers

Creative direction and design
Piper Weaver

Content strategy
Rachael Powell, Jeremy Rivers