The organization required countless digital and print deliverables, with the primary audience catering towards Gen Z college students, and secondarily to potential backers of the program. For three years, we developed a 50-70 page quality magazine, sent to donors, beautifully displaying the season's student highlights and stats.
Within the primary brand system, we developed multiple sub-brand systems to be used for various initiatives and media channels.
For longevity of the brand system, I developed a robust standards document that can be referred to continually. The brand continues to utilize these standards and designs, even as it grown exponentially and continues to send thousands of students each year. 
Concept and program development
Scott Philips, Jeremy Rivers
Creative direction and design
Piper Weaver
Content strategy
Rachael Powell, Jeremy Rivers