As the sole responsible designer, I created a design system that represented a full spectrum of color and perspective, being brought to life with simple motion shifts in scale. The identity incorporates a responsive logotype, leaning into Meta brand in a completely new way. For internal use only.
Series development
Divya Raman, Cara Brann, Tolu Adegbite
Divya Raman, Cara Brann, Tolu Adegbite
Creative direction and design
Piper Weaver
Piper Weaver
Content strategy and copywriting
Jarrod Armour
Jarrod Armour
Program management
Deepti Chadwani
Deepti Chadwani
Photography creative direction
Toby Kaufmann
Toby Kaufmann