Frontier Group Identity
"Leading as a visionary is an immense challenge – it’s life in the frontier." Frontier Group partners with small business owners who are eager to grow, but are stuck in the weeds – stretched thin, buried in daily tasks, and unsure where to start. In 2024, I partnered with talented founder, leader, strategist and friend, Jeremy Rivers, to build his brand vision. With “alignment” as a driving visual concept, the design language hinges on the simplicity of the arrow form, expanding the visual identity with tactile shapes, bold earthy colors, and a friendly nostalgic typeface, Fields.
You may also like
Risk Management Pin Set
2019
Bloom Event
2019
Editorial Design: Various Selects
2023
Adweek: Podcast Identity
2019
Huntsville Summit Identity
2023
Company Culture
2018
Culture of Craft: Editorial Illustration
2021
Lay's Playz Lettering & Packaging
2019
Stronger Together Design Summit
2019
Prism: Inclusive Design Series
2023