Variance Reduction System: Explainer Video

Studio X at Meta partnered with incredibly talented and humble product marketing managers, engineers and other specialists to launch an explainer video about the Variance Reduction System (VRS), an improved system to help advance the equitable distribution of ads on Meta technologies. Launched on Meta Newsroom early in 2023.

Creative direction
Thomas Hutchings
Art direction
Vanessa Lee, Piper Weaver
Content strategy and script
Samantha Holler
Production
Aaron Patterson
Product marketing and development
Sean Gahagan
Illustration and motion design
Bien
Watch on Meta Newsroom

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