Variance Reduction System: Explainer Video

Studio X at Meta partnered with incredibly talented and humble product marketing managers, engineers and other specialists to launch an explainer video about the Variance Reduction System (VRS), an improved system to help advance the equitable distribution of ads on Meta technologies. Launched on Meta Newsroom early in 2023.

Creative direction
Thomas Hutchings

Art direction
Vanessa Lee, Piper Weaver

Content strategy and script
Samantha Holler

Production
Aaron Patterson

Product marketing and development
Sean Gahagan

Illustration and motion design
Bien

Watch on Meta Newsroom